Third-party cookies are dying. Attribution windows keep shrinking. Server-side CAPI is essential infrastructure now — and Trakvo abstracts the full complexity of multi-platform dispatch into one place.
From server-side dispatch to event_id deduplication and identity matching — we handle the hard parts so your team can focus on growth.
First-party event dispatch to Meta CAPI, TikTok Events API and Google Ads. Straight from your infrastructure — no client-side dependency, no AdBlock interference, no third-party cookie limits.
PII hashed via SHA-256 before transmission. Compliant with LGPD, GDPR and CCPA. Per-event consent flag honored end-to-end.
P95 below 200ms delivery with retry queues, exponential backoff and dead-letter inspection for stuck events.
One payload, multiple destinations. Configure per-pixel routing, dedupe logic and per-platform event mapping.
Deterministic identity via hashed email, phone, external ID and click ID. Native Match Quality Score optimization.
Per-event audit log with HTTP status, response body and timing. Drill into individual transactions in seconds.
All access tokens and PII payloads encrypted with AES-256-GCM (authenticated encryption). Keys automatically rotated every 90 days per internal security policy.
Server-side and client-side events deduplicated via shared event_id. Eliminates double-counting across measurement sources without breaking attribution windows.
From signup to your first production event in under an hour.
Authenticate with Meta Business and TikTok Business via OAuth. Tokens encrypted with AES-256-GCM and stored in regional infrastructure.
Map your conversion events to destination platforms. Set up deduplication, consent rules and per-pixel routing logic.
Dispatch events via REST API or webhook. Monitor delivery, Match Quality and dedupe rate in a unified real-time dashboard.
Built from the ground up to meet the security and compliance requirements of serious performance teams.
All access tokens and PII payloads encrypted at rest with authenticated encryption. Keys rotated every 90 days.
Per-event consent flag honored end-to-end. Data residency in São Paulo, Brazil.
All endpoints enforce HTTPS via HSTS. Full Strict mode through Cloudflare with origin certificate pinning.
Every event delivery logged with HTTP status, response body, latency and origin metadata.
A tracker no one configures right is worthless. That's why we step into your funnel with you — we set it up, validate it and watch every event.
We map every step of your funnel (lead, checkout, purchase, upsell) and wire it to the tracker. Every conversion lands in the right place, with the right event — no architecture work for you.
Connecting the pixel is easy — but we walk through the entire setup with you: validate credentials, confirm events flowing, tune Match Quality from day 1.
Direct group with our technical team. Pixel down? Latency spiking? Match Quality dropped? We reply in minutes — not business days.
You handle the traffic. We handle the tracker.
Start small and scale with your volume.
No lock-in — cancel anytime.
For teams that won't accept lost conversions. Reliable, compliant delivery with sub-200ms latency.